Here's where you can access recent articles we've written about catalog and internet marketing. From time to time, we'll include links to other information of interest to the direct marketing community.
Alan Rimm-Kaufman Video For a recent DMA seminar, Mark interviewed Dr. Alan Rimm-Kaufman, a leading expert on search engine marketing and founder of search agency RKG . The specific subject of this video is Paid Search (PPC) on Google, Yahoo and MSN:
Into the Mix: Determining the Role Catalogues Should Play in Your Overall Contact Strategy; April 2008 article by Mark Lee in Catalogue & e-Business (U.K. publication, electronic link not available).
December, 2007: Premier trade journal Internet Retailer has again sought Mark's opinions on several major e-commerce sites for its "Hot 100" feature. Here are some examples.
Before Catalogs, Try Online Mark was interviewed and quoted by Karen Klein for the Small Biz section of BusinessWeek on the subject of starting a catalog company, September 28, 2007
Setting S&H Fees Mark Lee interviewed on setting catalog shipping & handling rates, in Multichannel Merchant (see p. 2 of online version), August, 2007
Prospecting: What Works Today (and What Doesn't) Article by Mark Lee and with Shari Altman in Catalog Success Magazine, August, 2007 [note: the printed version has an editing error -- it erroneously states that Figi's has over 20 square feet of retail space per capita and mails 10 - 20 catalogs per week; that's meant to describe the entire U.S.]