The Mark Lee Group 

Our Services

If you market automotive products or services online or through catalogs, The Mark Lee Group can help you meet your company's goals.

Keyword Search Marketing (PPC)

Specialty automotive businesses can almost always benefit from smarter keyword advertising. We can build a new PPC program from scratch, or take over your existing one. We'll generate and test the keywords, create and test ads, and manage the bids on the major search engines (Google, Yahoo and Bing).

Mark has chosen to specialize in the car and motorcycle product segment he knows and loves; here, he can outperform other agencies by virtue of superior product knowledge and a hands-on approach. We have a very successful automotive-related PPC account that is big enough to work with a large agency, but remains with us because of the superior performance they enjoy.

If it makes sense for your account, we can add Google Remarketing (retargeting), whereby people who have been to your website and looked at your products without buying are then shown targeted ads for your business when they visit other, unrelated sites on the web. We can also place ads for your business in Facebook’s PPC program.

Our rates are extremely competitive, yet we give hands-on attention that may be lacking in larger agencies. What's more, we’re firm believers in transparency. You can see everything we do, and you'll have full access to your own accounts at the search engines. Unlike some PPC agencies, we're confident enough in our work that we don't need to try to lock you into a long-term contract.

Circulation Planning + Contact Strategy

Based on our years of experience in the catalog business, we can evaluate your catalog circulation plans, along with previous results, and make recommendations. If you like, we can even handle your catalog mailings on an ongoing basis.

Why not go with a large, general-purpose PPC agency?

Large and highly-respected PPC agencies (such as our good friends at The Rimm-Kaufman Group) tend to rely on statistical techniques that often don’t work well for small and mid-sized accounts. There just aren’t enough clicks for their machine-based analysis to gain traction.

And, a general PPC or web marketing agency is unlikely to fully understand your product line and the mindset of the people searching for your products. The person assigned to your account may not know a solenoid from an adenoid!